WAYYA

Web UI Design - 2020

Role:

User Interface Designer

Client:

WAYYA

WAYYA is a mobile payment solutions provider aiming to address the issues of financial exclusion in remote areas of Nigeria by offering optimal financial and superior customer experience. Their platform provides secure, user-friendly payment solutions to customers. In terms of direction, the client wanted to capture afrocentric themes with a huge emphasis on Northern Nigeria based on the current availability of their services.

Being big on visuals, the end goal was to capture the vibrancy of Nigerian [traditional & pop] culture. Sharp lines and a lot of pop colurs “.. a sort of artistic financial services provider” was the exact quote and we did our best to deliver. My goal was to bring all these touch points and my personal experiences as a Northerner to come up with a design that is easy to navigate, user friendly and with a clearly presented heirachy of information without being overwhelming.