Beem

Branding + Identity - 2020/21

Role:

Lead Designer & Brand Consultant

Client:

Beem

Beem, formerly known as "Bongo Live", is a mobile services technology platform based in Tanzania, helping enterprises drive growth and commerce in Africa into the coming decades. From humble roots, Beem has grown to become an omnichannel solution with a wide Pan-African and growing global Influence, delivering a unified, seamless experience.

The brief asked for a re-imagining of beem with a ten year history but with eyes fixed on the long term future. Clean but not necessarily minimalist, professional and legitimate without being too stuffy or corporate.

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